Beginning with a mystery shopping service, our consultants create a detailed report with suggestions for improvements, then together with the owner or director work on implementing necessary changes. The total refresher includes competitive analysis, recruitment, menu and pricing analysis, marketing and strategic planning, staff training, new partnerships, budget analysis, social media development, and customer service improvements. Typical time is one to six months.
PRE-OPENING STRATEGIC PLANNING AND MANAGEMENT
Prior to opening, our consultants will work with the opening manager or owner to develop a spa concept and layout, design management, procurement, budgets, computer/POS systems and recruitment and staff training. We will support you from pre-planning to soft opening and then finally the anticipated grand opening. Typical time is one to twelve months.
MARKETING STRATEGIES MAKEOVER
Our consultants will evaluate the competitive set and look at the current marketing objectives then create a vision and strategy based on capturing new generational niches. The baby boomers, generation x, y and z will all be examined in order to determine how best to retain and attract new clients. Once a plan is in place we will create a two-year marketing calendar that includes innovative initiatives. Typical time is one to three months.
MENU AND WEBSITE "THE BRAND LOOK" REVAMP
Our consultants access and evaluate current collateral and branding and work with the client’s vision to reach it's maximum potential. We will examine and make suggestions and do any rewrites for the menu, website and logo if necessary. Typical time is one to three months.
In need of a retail makeover, let us assist you with meeting the right brands for your space and merchandising it effectively. We will also suggest incentive programs to motivate staff to sell more and make you additional retail revenue! Typical time is one to two months.
Does your staff need a boost? Experience our three-day workshop that motivates, re-energizes and improves staff relationships and promotes teamwork.
PLEASE NOTE: All in-person services take place in New York and its surrounding areas unless additional arrangements are made.